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Nico Engström | 26.7.2024
At Uhma, we believe in the power of data and innovation to create effective and efficient marketing campaigns.
One key concept that guides our approach is the so-called scientific advertising, a term coined by Claude C. Hopkins in 1923. But what exactly is scientific advertising?
Scientific advertising is based on the application of scientific principles in the world of marketing. It’s not just about catchy slogans or pretty visuals; it’s about testing, measuring and fine-tuning every aspect of an advertising campaign to ensure results.
Hopkins emphasised the use of data to understand what works and what doesn’t, making advertising an accurate, accountable and results-driven activity.
In today’s fast-paced digital world, growth advertising can be seen as the modern descendant of scientific advertising.
Growth hacking combines creativity, analytical thinking and social metrics to sell products and gain visibility.
It is a systematic process that focuses on finding effective and innovative ways to grow your business quickly.
At Uhma, we take these principles a step further by integrating AI into our campaigns. AI allows us to analyse vast amounts of data faster and more accurately than ever before.
This means we can:
With AI-powered campaigns, we can truly bring the principles of scientific advertising to life, creating marketing strategies that are both innovative and scientifically validated to deliver the best results.
At Uhma, our mission is to combine human creativity with AI-based analytics, ensuring that your marketing campaigns are both beautiful and effective.
Are you ready to see the power of scientific advertising in action? Contact us today!
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AI agency Uhma is a straightforward, data-oriented, and practical growth partner.
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