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Conversion Rate Optimization (CRO) is a method to increase the percentage of users who perform the desired action on a website. The desired actions can include purchasing a product, adding a product to the cart, registering for a service, filling out a form, or clicking on a link.
The average conversion rate on websites is 2%, and for e-commerce sites, a conversion rate of 3-4% can already be considered very good. If your website’s conversion rate is below 1%, you desperately need help to improve your conversions.
Conversion rates vary greatly depending on the conversion goal (ad clicks, purchases, newsletter sign-ups, etc.). Every website, page, and audience is different. Averages can be useful as starting points for comparative analysis, but changes in conversion rates should always be compared to your own data.
What is a CRO plan?
A CRO plan is a digital marketing strategy that companies develop to improve the conversion rate of their website or application. CRO programs involve analyzing the entire website to find conversion barriers and further optimizing the website to improve conversions.
1.
If you want to improve your conversions, you need to understand why people are arriving at your website.
If you treat all visitors the same, you can’t tailor the user experience and prioritize the message that each user is looking for.
2.
If you don’t know where and why users are leaving your website, you can’t improve the user experience = increase your conversions.
Don’t base your decisions on your gut feeling or personal opinions.
3.
Understanding what prompted your current customers to take the desired action provides a clear picture of what you should do and what you should avoid.
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