Strategic marketing approach that focuses on creating and distributing value-added, relevant, and consistent content. The goal is to attract and retain a carefully defined audience – and ultimately generate sales.
Content marketing is a long-term strategy that focuses on building a strong relationship with the target audience by providing them with high-quality content that is relevant to them at every stage of the buying funnel.
A potential customer simply becomes aware of your business. They may not be ready to buy or even subscribe to your newsletter yet, but because of the content you’ve created, they now know who you are.
If people don’t know who you are, they can’t join your audience or, most importantly, buy from you.
Content marketing is also a significant means to guide people through the consideration stage.
And every good salesperson knows that people are much more likely to buy when you guide them.
Pay special attention to newsletter sign-ups, the number of returning visitors, form submissions, and resource downloads.
It’s time for conversion optimization.
In this case, you want to focus on even longer keywords on your website. In general, the longer the keyword, the more interested someone is in buying from you.
If the keyword also includes your brand, people likely want to buy something specific from you.
Include long-tail keywords in your blog, for example, and add some compelling calls-to-action!