Koti Pälkäneeltä: Growth and awareness with a plot campaign

We implemented the campaign by building a clear landing page and targeted campaigns for defined audiences.
We continuously optimised the campaigns and increased social media presence.

The results of the campaign were impressive: we got 12 leads and the average CTR of the campaigns was 2.06%.
The number of reservations was 1.

We found that the -50% price advantage of the plot campaign captured the public’s attention well and the data showed that it was easier to engage in a conversation with the buyer by using, for example, WhatsApp instead of a form. The landing page was definitely more effective than the website for Kostianvirta village itself, as all leads received came 100% from the landing page.

In the meta campaigns, we used traffic boosting, carousel and remarketing ads on Facebook and Instagram, getting a total of 1,479 clicks and a CTR of 2.06%.
In the Google Ads campaign, which was targeted to specific counties, we received 767 clicks and a CTR of 2.05%.
On social media, Facebook and Instagram saw a 2.88% and 2.36% increase in engagement respectively.

Overall, the campaign showed how effectively targeted marketing measures can improve lead generation and raise awareness of the region. Pälkäne is now in a better position to attract new residents and the lessons learned from the campaign provide valuable information for future marketing strategies.