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Viivi Engström | 8.3.2024
The website should be updated at least every 4-5 years.
The life cycle of a website depends on many factors, such as the technology used, the content being updated and business needs.
Signs of a need for an update may include an outdated look and feel, cumbersome content management or a lack of mobile-friendliness.
Your business website is years old and a revamp is advisable for a number of reasons.
Technology is constantly evolving, which is why the technical features of your website need to be updated regularly.
An outdated layout or awkward navigation can negatively affect your customers’ perception of your business and undermine your sense of trustworthiness.
When rebranding, it is also important to update your website to reflect your new brand image.
A consistent brand experience will help strengthen customer relationships and build trust in your business.
Our customers’ experiences have shown that updating website content can be slow and difficult if the management tools are outdated or the user experience is unclear.
When redesigning a website, it is worth paying particular attention to the ease and speed of updating content.
A mobile-friendly website is now a necessity, as a large proportion of users visit websites on mobile devices.
If your website doesn’t work well on mobile, you’re losing potential customers and your search engine visibility.
A good download speed is an important part of the user experience and has a direct impact on the number of visitors to your website.
Outdated technology or heavy content can slow down a site, so upgrading can improve both user experience and search engine visibility.
If the content on your website no longer meets your current business needs or services, it’s time to consider a redesign.
New content and structure can improve the user experience and help convert visitors into customers.
Interactive elements, such as chatbots, live chats and interactive forms, may be missing from more sites that have reached the end of their life cycle.
Technology is evolving at a rapid pace, so adding these can improve the user experience and help answer visitors’ questions in real time.
They can help you provide better customer service and help visitors find the information they need quickly.
With our clients, we have found that a website redesign can significantly improve the visitor experience and increase the effectiveness of the website as a sales and marketing tool.
We have helped several companies update their website to meet current needs and expectations, the requirements for 2024 and the results have been excellent.
What if we were to get your company’s website up and running by 2024? Contact us.
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