Measuring your success the right way: a SMART strategy for marketing success metrics

Specific:
When using the SMART approach to growth hacking, define exactly what you want to achieve.
Instead of setting a general goal, such as “increase the number of users”, set a specific goal, e.g.
“increase the number of daily users on our mobile app by 30% in a month.”

Measurable:
When an objective is specific, it is also measurable.
Use concrete indicators to monitor growth.
For example, how can you measure the growth in daily users?
Is it the number of new registrations or the increase in active users?

Achievable:
Be realistic about your resources and opportunities.
In growth hacking, this may relate to issues such as available marketing channels and budget.
Set a target that is challenging but achievable with your current resources.

Relevant:
Make sure that your growth ambition is directly linked to your business strategy and supports the growth of your business.
For example, if your goal is to acquire users quickly, choose a growth hacking strategy, such as social media advertising, that supports this goal.

Time-bound:
Set a time limit to reach the target.
Growth hacking is often fast and agile, so you can set short time limits.
For example, “We will increase the number of daily users on our mobile app by 30% in the next month.