Parrotz: +20.7% conversion growth with AI

Our collaboration started with the need to re-energise the car trade in a challenging situation.
The aim was to create a multi-channel digital campaign that would constantly test website conversion and campaign performance.

We started with a pilot campaign that increased e-commerce bookings by over 40% and saw a significant increase in traffic. We leveraged our accumulated knowledge of car sales development and knew how to face the challenges.

The multi-channel approach included effective Meta campaigning and exploring alternative channels such as TikTok. The website was continuously optimised to ensure that organic traffic also supported the campaigns.
We also implemented AI-powered content production, gamification marketing and SEO/SEM strategies.
The content production sparring helped to develop effective and targeted communication also among Parrotz’s own marketing team.

The results were excellent: total conversions increased by +20.7% in a month, organic website traffic grew by +185% and direct website traffic by +137%. In Parrotz’s case, the strategic approach and multi-channel campaigning produced impressive results and brought new growth to the car trade.