Campaign CTR
36,12 %
Digital revenue
31M+ €
Campaign budget 14 months
150K €
Bilar99e, founded in 2015, is one of Finland’s fastest-growing car dealership chains.
Bilar99e selected Uhma Oy to develop their website, committing to effective marketing and business growth. Our goal was to drive quality traffic and improve conversion rates. We successfully created a seamless attribution model that enabled precise traffic tracking and transparency in digital sales.
As a bold experiment, we drastically reduced car reservation fees, hypothesizing that this would increase reservations and engage potential customers. The strategy proved successful, with the number of reservations increasing by over 300%. Our social media campaigns generated traffic that surpassed competitors by over 100% in efficiency, yielding more than 600 sales leads monthly.
Overall, the revenue from reservation fees funded the entire advertising campaign. During our collaboration, our client’s revenue multiplied, reflecting our daring approach to growth hacking, resulting in a significant increase in revenue without sacrificing profitability. At its peak, the ROAS (Return on Ad Spend) was over 20,000%, meaning every €1 invested with us generated over €200 in sales for Bilar99e. It was a pleasure to be part of creating such an impressive success story in digital marketing efficiency.
20 666%
31M+ €
1 € = 206 €
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